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Monday 3 September 2012

Dutch logic!

What do you do as a local government body in The Netherlands:
  • When the progressing aging process in The Netherlands will inevitably lead to lower interest in physical shopping and thus to diminished shopping sales in the coming decades;
  • When more and more people buy products through online shops, instead of visiting brick-and-mortar (B&M) shops;
  • When more and more independent shops can’t survive anymore in the current bleak climate for entrepreneurs;
  • When as a consequence of these developments more and more B&M shops are defaulting or are clinging on to life by the skin of their teeth;
  • When again as a consequence more and more shopping malls are filled with the same ole’ same ole’ store chains and turn into a boring humdrum;
  • When more and more shopping areas show numerous vacant spots that can’t be filled anymore by new shops;
  • When the same developments in the USA a few years earlier led to ‘ghost malls’ that have been hotbeds of despair, drug abuse and crime???
The answer is easy: YOU CREATE MORE SHOPPING SPACE!!

According to Neprom, the Dutch Association of Project Developers, more than 1.5 million square meters (about 17.3 million square feet) of new shopping space, spread over 212 different projects either have been delivered since 2010, or are currently being built.

That is Dutch logic!

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