Last Thursday, March 8, the DNB published a must-read
article on consumer behavior in The Netherlands. Only today I found the
opportunity to react to it, but as the content is very interesting I still want
to share it. I will show here the largest part of the article, combined with my
comments. Inquiring readers can of course read the whole part, using Google
Translate.
In the nineties, The
Netherlands enjoyed almost the highest growth of consumption of all countries
in the European Union. After the year 2000, however, there was virtually a total
turnaround of this pattern. Since then consumption growth is very poor, especially
since the credit crisis. This is caused by both the stalling income growth and
the weaker housing market.
From the data that the
Dutch Central Bureau of Statistics (www.cbs.nl)
presented, it became clear that The Netherlands is currently in a recession.
The Gross Domestic Product contracted two quarters in a row. A decisive factor
in the process was the dropping consumption of households.
The weakness of
current consumption is shown by chart 1. The consumption in The Netherlands during
the last years has been compared with the consumption during similar slump
phases in the past and with the consumption in the whole Euro-zone. The fixed
point here is always the peak of the previous consumption cycle (the year t).
The chart shows that consumption growth at the moment is still much weaker than
growth during the serious economic crisis at the beginning of the eighties.
Probably, the trough of this consumption cycle will be reached only this year.
In the eighties, recovery of consumption happened more quickly.
1 Private consumption during the cycle Source: CBS, DNB and OECD Click to enlarge |
Also in European
perspective (see the red arrows) the Dutch consumption is deviating. While the
consumption in the other countries of the Euro-zone (year t + 3) was about
equal to the level of 2008, the consumption in The Netherlands was still 3%
lower. The weak Dutch consumption is not something that occured only during the
last years. From the beginning of this century, the Dutch consumers are more
reluctant than consumers in other Euro-countries. During the last ten years,
the consumption growth was nowhere as weak as in our country (see chart two).
That is remarkable, as The Netherlands was among the countries with the highest
consumption growth during the nineties. What is the explanation for the deviant
Dutch consumption pattern?
2 Average growth in terms of percentage in the Euro-zone Source: European Commission, Eurostat and OECD Click to enlarge |
The relatively sharp
turnaround in the Dutch consumption pattern after the millennium change is
mainly the result of a much less healthy labor market. During the nineties the
wages rose sharply. Employment was growing so quickly that employers, on an
increasingly tight labor market, had to offer a substantial higher reward to
acquire the personnel of their desire.
The situation since the
beginning of this century was very different. The yearly increase of labor
income was only moderate in The Netherlands, in comparison to the previous decade
as well as to the Euro-zone. In real terms, the Dutch labor income decreased
from 2002-2011 with an average 0.7%. During the period 1992-3002, there was an
average increase of 3.2%.
An important role is
also played by the pension fees. As a consequence of the profits that the Dutch
pension funds made on their stock portfolios, the pension fees could be reduced
during the second half of the nineties. However, when the fees were not
cost-covering anymore, during the first years of the millennium, the reversed
effect was occuring. The necessary increase of pension fees and austerity of
pension plans reduced growth of disposable income.
Also the influence of
the housing market was very different. The increase in housing prices in The
Netherlands took place earlier than in the rest of the Euro-zone and was
relatively large. Dutch housing prices doubled between 1995 and 2001, while
housing prices in the rest of the Euro-area increased by only 25%. Dutch
houseowners felt richer in those years, due to the increasing excess value and
entered into extra mortgage contracts. Starters got more indebted than before, as
banks softened lending regulations. In this way the rise in housing prices gave
a big impulse to consumption. When the Dutch housing market weakened in the
first decade of this millennium, this impulse decreased strongly. In many other
euro-countries the rise of housing prices gained momentum at the same moment,
which increased the difference in consumption growth.
Since the credit crisis
the Dutch consumption is mainly under pressure of the limited income growth –
also in European perspective – and from the dropping prices on the housing
market. Compared to its peak, the Dutch housing prices dropped by 10%. This is
less than in Ireland and Spain, but much more than in the other parts of the Euro-zone
where the level of the housing prices is only just below the pre-crisis level.
Especially the households that stepped into the housing market just before the
crisis, couldn’t create excess value on their house. Many households will tend
to save extra money or make redemptions on their mortgage, as the value of their
house is lower than the mortgage debt they entered into.
This DNB article is a really great piece of research, as it
explains both the very low consumption in The Netherlands, as well as the
success of Dutch exports during this decade.
The effect of the Dutch reduced wage growth during the last
decade was almost equal to the official German policy of wage restraint that
was introduced by former German chancellor Gerhard Schröder at the end of the
nineties. Both countries became champions of exports that introduced a kind of beggar-thy-neighbor
policy towards the PIIGS.
With reduced production costs, due to the (in)voluntary wage
restraint in both countries, and with cheap loans that enabled the PIIGS to pay
for their excess imports, Germany and The Netherlands exported their economic
growth together. That Dutch and German citizens were the victims of this policy
and that the inevitable result of this policy was a sharp drop in domestic consumption,
was conveniently forgotten by the governments in both countries. Until now…
As a consequence of the sovereign debt crisis in the PIIGS,
the consumption in the periphery of Europe dropped sharply and is not likely to
return to pre-crisis levels very soon. This will have a very serious effect on
Dutch and German exports, as the PIIGS countries were extremely important
customers that imported a substantial part of Dutch and German exports. And
also France, another important customer, will not grow substantially in the
coming years: although it is not in a recession (unlike The Netherlands and
Germany), there is no reason for optimism whatsoever.
People that saw the shiny results of BMW and Volkswagen lately
may think that the recession in Germany and The Netherlands will only be very
mild. My opinion: forget it!
Exports to the PIIGS will drop sharply this year. Exports to
China will also drop sharply this year, as the Chinese economy shows serious signs
of cooling down. Consumption in the US and in the other BRIC-countries (India,
Brasil and Russia) will not be sufficient to fill in this void. Especially
Russia, after the reelection of Vladimir Putin, might suffer twelve other years
of stagnation, that come on top of the lost Medvedev years.
And domestic consumption in Germany and The Netherlands? It
will take years and years to recover, as (in)voluntary wage restraint has
long-term effects on consumption.
The only thing that this article by the DNB didn’t disclose was
the disputable role that the DNB played during the Nout Wellink years.
Who enabled the low interest rates during the nineties? And
who allowed the Dutch banks to overindebt the Dutch citizens with mortgages and
personal loans? And who reacted very reluctant concerning the Dutch housing
market? The DNB! So although this is a good article, it tells only half the
truth.
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